Rebrand, redesign and merchandising of gurl.com while an employee of Alloy Digital. I was able to spearhead the rebrand's identity and establish look & feel to dictate the visual manifestation of the "gurl girl's" energy throughout the campaign. Highlights include concepting a shoe line and directing a general lookbook, hand-lettering the logo along with the lookbook headlines and various other elements, creating patterns for web and merchandise, co-illustrating the launch skin (seen here), and overall getting the opportunity to work on such a fun, energetic, sassy brand. → View the site here

Creative Direction by Amy Weibel
Interactive Design by Ada Fung & Gabe Topete
All illustrations by myself & Ada Fung