I had the privilege of working with the Brand & Communications Design team at UBER for three months on the build-out of their new brand system just after it launched, from February until May. This was a unique opportunity to dig deep into the strategies and aesthetics of a global brand that is used everyday by millions of people of diverse backgrounds. I worked with the Los Angeles team in-house, as well as with the international team remotely, to assess and solidify the use of the system based on the new standards and case-by-case use scenarios. Projects ranged from localized print collateral, signage, and digital asset packages for the U.S. West Coast, Southeast Asia, Australia and New Zealand, but also included exploratory for one-off larger campaigns such as Pride and Coachella.